Video Production Agency – How video can help solve image problems
If you work in a particular industry that suffers from an image problem then video can help you boost your image. Whether the problem is that your product or service seems boring, unnecessary, poor value, or unpleasant, video can help you build trust with your audience.
Boost your image
When it comes to marketing content that changes people’s ideas, video wins hands-down over text or images alone. As human beings we like to see other human beings. Still images can do this, but they do not show the changing expressions on someone’s face or the shift in body language or let you hear their tone of voice. When we choose to trust people these things are all important elements in helping us to make that decision. This is why video works and if you embrace it, then it can be a very powerful tool. The key to producing video content that will build trust and boost your image is to remember two things – quality and message.
The step to using video to boost your image is to make sure you are creating good quality videos. This covers a variety of issues.
– Appearance. Are you appropriately dressed? Wear the type of clothes you would normally wear for doing whatever it is you are talking about, but make sure they are your best ones. If you normally wear a suit, go for your favourite one, if you normally wear shorts and a t-shirt then make sure they are smart. Watch out for slogans on t-shirts. Look at your hair – is it tidy? Do you need make-up? Make sure your appearance reflects your message.
– Location. Think about where you are going to film. Is it interesting? Is it quiet enough? Does it reinforce your message? Your choice of location should tell your audience something about you and your message whenever possible.
– Camera and audio. We have written lots of blogs about why you need to use good quality equipment and use it right. No ifs or buts, poor quality video will reflect badly on you and your brand.
– Consistency. Video allows you to be incredibly consistent with your image, but you have to plan for it. Don’t neglect the planning stage. You might be itching to get started, but a lack of planning could lead to problems with continuity and quality and may waste resources.
Secondly, keep your message on track. Ensuring good quality is about making sure no-one is distracted from your message. If you want to boost your image then you need to talk the talk and walk the walk. This is the meat of your video and is where you need to put in the serious effort.
– Tone. Make sure you get this right or it could be a disaster. Work with your producer, colleagues, potential clients to get your tone right. Humour is great, in the right context, but some things just aren’t funny. Talking to people, especially your target audience, will help you avoid any errors in judgement here. On the other hand, don’t be afraid to let your personality come through. Let your audience see the human being behind it all. This is vital if you are trying to build trust.
– Get your story straight. What are you trying to say, who are you saying it to and what do you want them to do about it? These are the questions you need to bear in mind when planning your videos. When it comes to answering them be clear, be honest, be generous and be to the point. Once you have answered these questions, drafting a script will be easy. Remember, try to speak naturally and not read from a script. A script is useful for working out what you want to say, but then you should put it away. This is a video and not a presentation so you can do retakes if you need to. This is about being you at your best and putting forward the story you want people to hear and that is relevant to them.
– Who is in front of the camera? You need to think carefully about who is being filmed. Getting in front of the camera yourself and letting customers see the face behind the business is important. Equally useful is asking existing clients to give you a video testimonial. Asking people to vouch for you goes a long way in terms of building trust. If you or the person you really need to be in front of the camera is not a natural, then it’s possible to learn. The most important things to remember are speaking in a clear voice, not fidgeting, relaxing and smiling when appropriate. A few practice runs with the camera, some deep breaths and a reminder to smile go a long way. If the person in front of the camera is knowledgeable and enthusiastic then it will show. Where possible it’s always good to try to show the audience something rather than tell them about it. This builds trust with your viewers by allowing them to see something for themselves. This is also good for people who may not be comfortable in front of the camera as it helps to take the focus off them.
In short look your best, know what you want to say and who you are saying it to, choose the right location, use a good quality video producer or know what you are doing and don’t be afraid to show your human side. It’s all about good quality and a strong message.
You might like to read our post on Business Video Production.