Working out how popular your video has been is all about taking an overview of all your different metrics. However, there is one metric that will give you a quick sense of how well your video is doing with your desired audience. That is social sharing.
what is social sharing?
The social sharing metric shows the levels at which people are sharing your videos. This is usually shown as a number of ‘shares’ across all of the different social media channels.
Although as a number it might not mean a huge amount on its own, an understanding of your social sharing numbers can lead to getting more views and engagement (see previous blogs on these topics). In my opinion the social sharing metric is more useful when it comes to understanding how relevant your video is to your target audience and how willing they are to share it. This data helps build a picture of the popularity of your business or brand.
Getting social sharing right
If your video objective is to reach the largest audience possible, you’ll probably focus on this metric along with view count. If you want to increase the levels at which your videos are shared try these three different things:
– Ask your viewers to share your content — again, the simple act of asking can have a big effect.
– Be educational, entertaining or emotional. Taking these three attributes as guides for the kind of content you are looking to create is a good way to ensure that you are making videos that stand a better chance of being shared. However, don’t forget that the content has to be able to stand alone away from your website and supporting content.
– Influencers again! The final tip is to ask any influencers relevant to your industry to share or promote your content.
Remember, don’t just pay attention to the number of retweets you get. Keep track of the comments you receive about your video, and whether people are saying positive or negative things about the content. This kind of engagement is incredibly useful when it comes to understanding your audience.
You might also like to read our post on video engagement.