Marketing video production – The meet the team video
We wrote a blog article about the top three must-have videos for any business – the overview, meet the team and the testimonial. When it comes to marketing video production these are your basics and a great place to begin with video marketing. In this article I’m going to look at what makes a really great meet the team video.
Unsurprisingly, just like a great team, a great meet the team video is made up of lots of elements. As ever, the quality of your video production is vital to getting it right. Don’t skimp on image or sound quality or it will come back to bite you. If you want to know more about what to look out for in terms of quality then take a look at our blog all about good picture quality and good sound quality. If you’re up to speed with your quality then here are our top tips for a great meet the team video to get your marketing video production motoring:
Customers want to know that they are going to get good, friendly customer service. Make sure you show off this side of your team. Smiling faces really are more appealing, and the more appealing your business seems, the more likely you are to get new customers. A reassuring smile can help to sell even the most serious of businesses. There’s no need for everyone to look like grinning fools, but at the same time
Keep it snappy
We say this every time, but it’s true – keep your videos short! The golden rule of marketing video production is that lots of short, to-the-point videos are better than a few long ones. If you have a big team then try breaking your videos down into departments. The one-minute mark is great, but try to avoid going longer than three minutes without a really good reason. All rules can be broken, but be sure you’re doing it for a good reason.
Be genuine and honest. This is a chance to show off your team at its best. Try to use real staff, not actors. Potential customers want to feel they are getting the real deal and not make-believe. If your team aren’t thrilled about talking on camera then show them in action either doing their jobs or working together on a team exercise. Being in front of the camera can feel daunting. If people have something to do that they feel comfortable with then it will help them to be more natural in front of the camera.
Look the part
It’s obvious, but make sure your team are looking their best. We’re not talking suits (unless that’s what they normally wear), but aim for the smartest version of what they would usually wear at work. Watch out for clothing with slogans or brands you don’t want to be associated with.
Be generous, be useful
Always remember that this video is not for you and your team it’s for your potential customers and suppliers. If you can add some extra value with useful information or tips that actually helps the potential customer then that can be great. Remember not to be stingy with the information. You are looking to build trust, so be generous.
If you found this article useful then take a look at our blog about overview films.