Business Video Production | Your Video’s Success

Business Video Production This week I’ll be taking a look at another method for measuring the success of your video marketing efforts - click-through rate. This measurement isn't unique to video and you will have possibly come across it when looking at other digital...

Video Engagement | Understanding and measuring success

Video Engagement This is week three of our Video Metrics Mini-series. If you’ve not had a look at our earlier video blogs on play rate and view count it might be useful as there are some key principles that are useful to understand. This week I’m taking a look at the...

Video success | Play rate and your video campaign

Corporate Production Companies This week I’m taking a look at play rate. If you have come across this article and video first then I suggest that you take a quick look at my first blog about view count. It will provide a foundation to some of the things that we are...

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