Video marketing has become a very cost-effective way of communicating. This is because it allows you to show off your product or service benefits in ways that photographs and text cannot.
Recent studies have shown that 77% of business internet users view online video every day. As a result this growing awareness, acceptance and even expectation of online video content makes video more important than ever.
Video marketing for social media
Furthermore, Youtube.com is now the second most popular search engine in the world. So having a presence there is as important as having a website. The rise of smartphones and social networks such as Twitter, Facebook and LinkedIn means more businesses want to promote themselves through social media in addition to a standard website. This makes video content especially relevant as it makes great social media marketing content.
A little and often
In addition, all of these benefits are multiplied if video is used in your business as part of a regular communications strategy. Short videos make excellent web content and frequently updated quality content is vital for search engine optimisation. But video content should be more than just a tool to improve ranking. It is a key way of communicating with potential customers and a good plan will help you to talk to new clients in a strategic and relevant way.
Why video marketing works…
1. It’s Visual
People look for a visual experience when surfing the web and are attracted to appealing images. We learn best, however, when the visual is combined with audio, such as in a video.
2. It’s Sticky
Including video can help make your website ‘sticky’ and keep users on your site for longer. The longer people stay, the more opportunities you have to turn visitors to your site into customers.
3. It’s Emotional
Combining a video showing how a product works with customer testimonials provides solid evidence that the product can solve a particular problem. Furthermore, seeing real people talk about something wins over hearts and minds in a way that text alone cannot.
4. It’s On Demand
Unlike a traditional sales pitch, a video can be experienced “on-demand”. As a result anyone interested can view it anytime he/she wants simply by visiting your website.
5. It’s Versatile
Finally, content which has been produced for your website can be reused elsewhere. Extra value can be found by distributing the video offline on DVD as a general sales or information tool.